The Africa Soft Power, returned to real world setting in May 2022, with an impactful 3 day session in Kigali, Rwanda. Offset was commissioned to manage overall communications for the Pan African summit, which featured an all star cast of industry leaders, across the creative, cultural, knowledge and digital industries around the continent and in the diaspora.

Implementing a full integrated marketing communications campaign, Offset leveraged executive visibility and relatable PR touch points to achieve over 50 news mentions, 5 articles, 3.2 million impressions on socials and 8 million reach on broadcast.