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African Women on Board

Case Study

Non-profit

Climate change

Empowerment

PR Campaign

Media Relations

Africa Women on Board (AWB) and change.org launch first African Climate Change Photo Essay price

Industry

Non-profit

Climate change

Empowerment

Services

PR Campaign

Media Relations

Background

In partnership with change.org, the Africa Women on Board launched its first first annual Climate Change Photo Essay Prize is open for entries until in June 2023. The prize is open to young people aged 18 to 30 from Africa and its diaspora. Offset was contracted to deliver PR and media amplification to increase participation for the campaign across Sub Saharan Africa.

Result

The Offset team deployed a 360 approach to connect with upwardly mobile digital natives across print, broadcast and digital platforms during and after the event in Kigali.

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Doux Free - Essay Winner 2023
(Rwanda)
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Eiseke Bolaji - 1st runner up
(Nigeria)
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Emeron Lawson - 2nd runner up
(Togo)
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