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Qore Inc

Case Study

Fintech

Banking

PR Campaign

Strategic Communications

Creative thinking & Ideation

#Appzonecarvesoutqore! Banking software provider Qore, launches successfully with a reach of 5.6 million people due to the Offset-led visibility and PR campaign

Industry

Fintech

Banking

Services

PR Campaign

Strategic Communications

Creative thinking & Ideation

Background

In November 2022, Qore announced that the company is now carved out of the Appzone group. The transition solidifies the company's position as the only purely African cloud native Core Banking Software provider. To build massive and impactful visibility for the launch, Offset led a strategic communications and PR campaign, leveraging the #Appzonecarvesoutqore and #Shapingafricasdigitalfinancialecosystem narratives, across diverse channels.

Result

Over 20 news mentions were recorded and a total of 5.6 million reach across print, broadcast, online digital and broadcast platforms. More about this event

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