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Teens Think

Case Study

Education

Youth Development

PR Campaign

Brand Consultancy

TeensThink Africa International Essay Competition 2024 — How to ensure food security in Nigeria: A Teen’s Perspective.

Industry

Education

Youth Development

Services

PR Campaign

Brand Consultancy

Background

In July 2024, TeensThink transitioned from a national essay competition in Nigeria to a Pan-African platform. Offset was commissioned to spread awareness of this transition, in order for teens across Africa to participate.

Result

By engaging influencers across major African nations and executing a robust PR strategy, the campaign secured over 20 media mentions and reached 1.6 million people through print, broadcast, and digital channels across Africa. Later receiving over 500 essay entries with participants from African countries such as Ghana, Kenya, Zimbabwe, and Rwanda More about this event

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